Strategy and positioning
- Agency positioning and offer review
- Ideal-client profile development
- Campaign and funnel planning
- Sales scripts and qualification questions
Home/The System
Five stages, one connected route to a booked call
Every part of the build, what it does, and what your agency ends up owning.
Market and offer positioning
We define your ideal client profile, the priority service to lead with, geographic targeting, the commercial offer and the criteria a prospect must meet to count as qualified.
Output: agreed targeting
Acquisition infrastructure
We build the campaigns, landing pages, forms and outreach systems that generate relevant enquiries from the audience chosen in stage one.
Output: enquiries arriving
Rapid automated follow-up
New prospects get an immediate, structured response across the channels you have configured — email, SMS and AI-assisted replies — instead of waiting for someone to be free.
Output: contact within minutes
Qualification and booking
The system gathers what the prospect needs, their budget range, their timing and their fit, then offers an appropriate slot from your calendar.
Output: qualified booking
CRM and sales handoff
The appointment lands in your CRM and calendar with the context attached, so whoever takes the call opens it already knowing who they are speaking to and why.
Output: sales-ready record
Prospect → enquiry → automated reply → qualification → calendar slot → qualified appointment in your CRM
In plain English: “AI-assisted” here means the system can read a prospect’s written replies, ask sensible follow-up questions and record the answers against their record. It works to a script you approve, and it hands anything unusual to a human.
What Yervaq builds
The deliverables, in plain terms
Everything below is work Yervaq carries out during implementation. Which of it you receive depends on the package you choose.
Acquisition layer
- Conversion-focused landing pages
- Lead capture forms
- Lead-source tracking
Follow-up and qualification
- Automated email follow-up
- SMS follow-up where appropriate
- AI-assisted prospect qualification
- Missed-call and no-response sequences
- Appointment reminders
Pipeline and handoff
- CRM pipeline setup
- Calendar integration
- Lead scoring and routing
- Performance reporting dashboard
Handover
- Team onboarding and documentation
- Post-launch testing and optimisation
What you pay separately
Third-party advertising spend, SMS and telephony usage charges, and external software subscriptions sit outside the one-time setup price. They are paid by your agency directly to those providers.
Scope note: exact deliverables depend on the chosen package.
Implementation
From kick-off to live in roughly four weeks
Week 1
Strategy
Offer review, audience selection, technical discovery and campaign planning.
Week 2
Build
Landing pages, CRM, tracking, qualification, follow-up and calendar systems.
Week 3
Testing
Internal testing, campaign configuration, scripts, routing and team review.
Week 4
Launch
System activation, early optimisation and reporting.
Scope complexity, the speed of client approvals and third-party account or domain verification times can all affect the final delivery schedule. Your confirmed timeline is agreed at the strategy stage.
Ownership
A growth asset your agency owns
Most agency growth services rent you an outcome. This one hands you the machine. It is the clearest difference between a Yervaq build and an indefinite marketing retainer.
Control transfers to you
After implementation and payment, your agency receives control of the agreed infrastructure — accounts, assets, automations and documentation.
Built around your brand
Pages, sequences and scripts carry your agency’s name, positioning and services. It is not a shared template you rent a slot in.
No indefinite retainer
Yervaq does not require an ongoing service fee for the system to keep working after handover.
Third-party fees continue
External platforms — CRM, email, SMS, advertising and similar — carry their own subscription or usage charges, paid by your agency directly.
Ongoing help is optional
If you would rather Yervaq kept managing campaigns or optimisation, that is quoted separately and is never a condition of the build.
Next step
Your next agency client shouldn’t depend on a referral
Book a strategy call and Yervaq will assess your current acquisition process, identify the main gaps in your pipeline and recommend the most appropriate system for your agency.
No obligation Approximately 30 minutes
Tailored system assessment UK agency focus